REEF® Spotlight | Get the latest news from REEF and our Ambassadors

Cameo Rose: The Color of the Season

If you didn't already know, we love a good neutral and we LOVE pink. Our newest hue, Cameo Rose is the result of our two loves colliding and creating something...

Get Beach Ready: REEF Beach Sandals, Apparel, &...

With the sun in your hair and your toes in the sand, there’s no better way to enjoy a beautiful day than a trip to the beach. But, to fully...

Casual Boating Sandals and Footwear Perfect for...

With winter in the rearview mirror, it’s time to get your wardrobe ready for the warmer weather, days on the water, and trips to the beach. This means finding the...

Transitioning to Fall with Leather Boots

Feeling the first few days of crisp, cool air isn't just a sign to grab that pumpkin spice latte — it's also a sign to start updating your wardrobe. Fall...

EVA Foam: Diving into the Latest in Sustainable...

Sustainable footwear is a growing movement aimed at reducing the environmental impact of something most people use everyday. A major part of this process is sourcing higher quality materials that...

How to Get Involved in a Beach Cleanup Near You

Beach cleanups are necessary to do on a routine basis in order to preserve marine ecosystems. The process makes the beach safer, more enjoyable, and more beautiful. But more importantly,...

What Exactly is Vegan Leather?

Sustainability and ethical material sourcing are finally taking center stage in the fashion industry. One of our favorite growing trends is vegan leather, an alternative to using animal hides in...

Special Beaches You Must Visit Worldwide

Planning an international beach vacation this year? You've come to the right place. We love exploring new locations where you can kick off your REEF flip flops and sink your...

Special Beaches You Must Visit in The United St...

Many of the world’s best surfing spots also happen to be some of the best beaches in the U.S. If you’re looking for some massive waves, then consider our list...

Todd Glaser x Rob Machado Gallery

A unique gallery show with Rob Machado and Todd Glaser, showcasing Rob's ingenious hand-shaped board designs, skillfully reimagined through Todd's creative lens.

Blue Water Task Force

All about preserving our oceans.

The Dirtiest Day Of The Year

This July 5th, let’s make a difference!

Molded by the Ocean: A Vietnam Surf Story

Gliding on Waves On a rainy Sunday in December, Tran Thanh Viet paddled off the coast of My Khe Beach in Vietnam’s coastal city of Da Nang. A 21-year-old...

Marcial Monreal on the Power of the Ocean

The power of the ocean shapes not only our environment but our lives, too. It pushes us to adapt and evolve right along with it. Just as the ocean never...

Malu Kinimaka - Molded by the ocean, shaped by ...

Amongst the Kānaka Maoli, who are the Indigenous group that have lived on the Hawaiian Islands since time began, there are many ancient proverbs and spoken traditions that guide their...

Free to Be

Ellie Brooks is many things: surfer, student, teacher. Based out of the Gold Coast in Coolangatta, Australia, there’s a single drive behind everything she does: empowering women to feel confident...

NSSA Spotlight - Griff's Picks: Luke Tema

We have partnered with the National Scholastic Surfing Association to provide a positive platform for rising stars of youth surfing. To keep it real, we asked World tour star and...

AOC Spotlight: Thea Myst

BEHIND THE LENS: THEA MYST What brings you comfort and ease these days? Shooting in the water. Work hard or play hard? I have the chance to do both in...

Clean Water, Healthy Beaches

For over 35 years, Surfrider and its volunteer network have been cleaning up our beaches. Since 2015 alone, thousands of volunteers have helped collect over 1 million pounds of trash...

Now loading. . . European Summer

"I love traveling and discovering new places, there are always great stories and memories at the end. And then the world is so big and the life is so short....

AOC Spotlight: Brown Bear

BEHIND THE LENS: BROWN BEAR What brings you comfort and ease these days? Spending time out on the water on the coast of North Carolina. Nothing like Wrightsville Beach. Work...

COCO is a four-part series of self-discovery. Follow along as beloved Hawaiian surfer, and REEF Ambassador Coco Ho embarks on a comeback campaign to re-qualify for the Championship Tour, she examines...

Griff’s Picks - Surfing Rising Stars - Shion Cr...

We have partnered with the National Scholastic Surfing Association to provide a positive platform for rising stars of youth surfing. To keep it real, we asked World tour star, REEF...

World Water Day

At REEF, the beach and ocean are near to our hearts. That’s why since 2016, we’ve supported the Surfrider Foundation’s mission to protect clean water and healthy beaches. In 2018,...

AOC Spotlight: Sarah Lee

BEHIND THE LENS: SARAH LEE What brings you comfort and ease these days? Plenty of time in the water. Work hard or play hard? Both, equally. Early bird or night...

International Women's Day 2022

To women across the world of all ages - you are heroic, badass and limitless. Today on #InternationalWomensDay, we celebrate women’s achievement, and highlight just a few of the women who...

64 & he catches the wave of a lifetime

To Mason and Coco Ho he’s just “POPS.” To the surfing world he’s a living icon. His accolades speak for themselves as a triple crown champion, winner of the coveted Pipeline...

AOC SPOTLIGHT: RIDGE BENBEN

BEHIND THE LENS: RIDGE BENBEN What brings you comfort and ease these days? The ocean & music. Work hard or play hard? Work hard…. Then play harder. Early...

ADVOCATE OF CAPTURE SPOTLIGHT: GIUSEPPE LOTEMPIO

See the world through Guiseppe's lens.

OUR 2022 PLEDGE - FOR PEOPLE

Our 2022 People Pledge

FOR OUR BEACHES

Our 2022 Planet Pledge

Advocate of Capture Spotlight: Steven Treboux

See the world through Steven's lens.

MAPPING PIPELINE

See how REEF Ambassador & Mega Lab scientists map & monitor the coral reef at Pipeline

Advocate of Capture Spotlight: Brent Bielmann

See the world through Brent's lens.

Advocate of Capture Spotlight: Rory Pringle

See the world through Rory's lens.

Resilience

A tribute to the people, coral, and science of Honoli'i.

Advocate of Capture Spotlight: Alyssa Esmond

See the world through Alyssa's lens.

1 Million Pounds

One Million lbs of Trash removed off our beaches.

Advocate of Capture Spotlight: Aaron Lieber

See the world through Aaron's lens.

LAY OF THE LAND

REEF and SurfDome recently got together for a new film project, Lay of the Land, all about Cornish surfer and REEF Ambassador, Mike Lay

OUR OCEAN, WAVES AND BEACHES ARE TRASHED, BUT W...

We are all part of the solution and together we can restore our coastlines, one beach at a time.

Observe & Conserve

Protect coral reefs in real time.

Feels Like Stepping Into...

Step into paradise

KNOCKING AT THE OLYMPIC DOOR

Leandro Usuna’s Olympic dream wasn’t the traditional road to surfing’s biggest stage.

Advocate of Capture Spotlight: Julian Martin

See the world through Julian's lens.

Electric Acid Surfboard Test

What happens when you have surfing's favorite siblings stuck in the desert?

REEF Manifesto

Think of that first step...

Surf Shop Spotlight: 17th Street Surf Shop

Established in 1970, 17th Street Surf Shop has been providing surf stoke to Virginia Beach, The Outer Banks, & North Carolina for 50 years! For anything from surf to skate...

Surf Shop Spotlight: Hobie Surf Shop

Truly one of the most foundational shops on the west coast. So much surf history runs through the veins of Hobie Surf Shop you can feel the heritage as you...

Surf Shop Spotlight: Hansen Surfboards

In the early 1960s, Don Hansen returned home to Cardiff, California from an epic surf season on the North Shore of Oahu and opened up Hansen Surfboards. As the 1960s...

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REEF Spotlight

It’s Sunny Somewhere.