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New Apparel!

Summer '25 Apparel

The only layers and pieces you need to pack for that long awaited hiatus. Lightweight materials, everyday comfort, and gear made to explore.

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Men's Apparel

Shirts & T-Shirts

Shorts, Boardshorts & Pants

Surf Shirts & UPF Apparel

Golf

Hats & Beanies

Outerwear

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Man wearing a gray Harold Camp Shirt with short sleeves and button front, shown from the front and waist up.
Man wearing a grey Harold Camp Shirt shown from the back, highlighting its relaxed beach-inspired fit and comfort design.
Harold Camp Shirt
$64 $44.99
UPF 40
Man wearing beige Garvey Jacket facing front with hood, lightweight and durable beach-inspired men's apparel.
Back view of men’s Garvey Jacket in neutral beige with hood, surf-inspired comfort and durable beach-ready design.
Garvey Jacket
$98 $68.99
Front view of men's Tanner Boardshort with floral pattern and black waistband, designed for beach comfort and durability.
Rear view of men's Tanner Boardshort in coral with floral print and black waistband, designed for beach comfort and durability.
Tanner Boardshort
$68
Front view of men's Marshall Boardshort featuring black and white surf-inspired patterns with drawstring waist for comfort.
Rear view of men's Marshall Boardshort featuring black and white patchwork design, lightweight and water-friendly fabric for beach comfort.
Marshall Boardshort
$68
Man wearing a black Strings Tee facing forward, showcasing REEF logo on chest in a beach-inspired casual style.
Man wearing a black Strings Tee showing back with REEF logo and wave design, beach-inspired comfort apparel for men.
Strings Tee
$26
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New Men's Apparel

Front view of men's Gonzo Boardshort in blue with tropical leaf pattern, designed for beach comfort and durability.
Man wearing blue Gonzo Boardshort facing forward outdoors, highlighting surf-inspired comfort and water-friendly design.
Gonzo Boardshort
$68 $47.99
Front view of men's Fayder Boardshort with blue tropical print and adjustable drawstring waistband, beach-inspired comfort.
Side view of men's Fayder Boardshort featuring blue floral pattern, drawstring waist, and lightweight, water-friendly fabric.
Fayder Boardshort
$68 $47.99
Man wearing olive green Topaz Shirt with subtle pattern and short sleeves, hands in pockets, smiling against white background
Back view of a man wearing the olive Topaz Shirt, showcasing its comfortable, beach-inspired casual style.
Topaz Shirt
$58 $40.99
Man wearing a black Topaz Shirt with subtle pattern, styled casually for beach and active lifestyles, front view.
Man wearing the back view of the Topaz Shirt in black with subtle pattern, designed for beach comfort and style.
Topaz Shirt
$58
Man wearing Kantis Shirt with moss green tropical leaf pattern, front view, beach-inspired comfort apparel for men.
Man wearing Kantis Shirt with leaf pattern, seated by pool with legs in water, sunglasses, beach-inspired comfort apparel.
Kantis Shirt
$64 $44.99
Man wearing a short-sleeve Kantis Shirt with blue and yellow leaf print, front view, hands in pockets, beach-inspired comfort apparel.
Back view of men's Kantis Shirt in buckthorn brown with blue tropical leaf print, showcasing comfort and surf-inspired style.
Kantis Shirt
$64 $44.99
Man wearing a Houston Flannel Shirt in navy with red and gray plaid, front view showing button details and chest pockets.
Man wearing Houston Flannel Shirt in navy with red and gray plaid, back view, long sleeves, casual fit for everyday comfort
Houston Flannel Shirt
$68 $47.99
Man wearing Houston Flannel Shirt in almond with plaid pattern, front view, hands in pockets, beach-inspired casual apparel.
Back view of a man wearing a cream and gray Houston Flannel Shirt, showcasing the shirt’s relaxed fit and plaid pattern.
Houston Flannel Shirt
$68 $47.99