It's Sunny Somewhere
We are built for the first step far from the rules. We are built for comfort and freedom.
In 1984, two entrepreneurial brothers from South America named Fernando and Santiago Aguerre founded REEF out of a love for the beach and surfing. Their idea was to create high-quality, super comfortable products that fit the lifestyle they loved. Fernando and Santi walked everywhere, so they created sandals that could take them to the beach, into town, and wherever they wanted to go - in comfort. The brothers redefined, redesigned and reengineered every component of the sandals. That attention to detail and an uncompromising standard of quality made Reef the most comfortable sandals anybody had ever worn. The innovations that started in 1984 have evolved into the Reef sandals we love today, becoming a symbol of a free, comfortable and happy lifestyle.
Founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.
Our first sandal, the "Original Striped Sandal" was created by the Aguerre brothers in their search for uniqueness and originality in the beach footwear market.
REEF signs on Rob Machado, who goes on to become a Pipeline Master, style icon of a generation, entrepreneur, environmental activist and prominent shaper.
Mick Fanning joins the REEF ambassador team. He's eventually coined as the fastest surfer alive, wins 3 world championship titles, and oh, he's got a feisty alter ego named Eugene.
Our first shoe launched, taking REEF's well-known quality and comfort promise to closed-toe-footwear.
A sandal was specifically designed and launched for Women, taking her unique style, fit and function into consideration.
Our first Miss REEF calendar hit stores and the walls of man-caves around the world.
Debuted our signature Fanning "Bottle Opener" Sandal. The world's first and only bottle opening sandal, inspired by our good pal Mick "Eugene" Fanning.
Launched Reef Redemption, a product sustainability program that incorporated renewable, recyclable, and/organic materials.
WeHeart program created to support local artisans in underdeveloped countries through product initiatives.
Started incorporating Eco-One, an organic additive to enhance biodegradability, into products.
Introduced Swellular Technology. A tri-layer system designed for superior comfort, traction and support.
Began our partnership with Urban Surf 4 Kids, bringing foster and at-risk children to the beach to experience the therapeutic benefits of surfing.
Introduced the Cushion Bounce collection with a newly developed high rebound footbed.
Founding partner of the REEF x Surfrider Better Beach Alliance, dedicated to plastic pollution initiatives through beach clean ups and environmental legislation.
Launched our first Pride collection with 100% of proceeds donated to PFLAG.