Born From The Beach
At REEF, we’re all about keeping things Ridiculously Comfortable®. Founded in 1984 by two surf-loving brothers, we’ve spent decades creating footwear that’s built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials.From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the “REEF DREAM”—a passionate pursuit of perfect days and being in the beauty of nature. Shop Best Sellers Shop All Women's Footwear Shop All Men's Footwear
Our Craftsmanship
At REEF, we design for life in motion—where comfort, quality, and conscience all meet.
From sustainable-minded materials to innovative footbeds and water-friendly details, every REEF product starts with intention. We work hard and invest in the things we care about: how our footwear feels, how it’s made, and how it holds up wherever the day takes you. Over the years, we’ve developed signature comfort innovations like anatomical arch support, molded footbeds, and water-friendly materials.
Our craftsmanship is rooted in experience and guided by evolution. Because making something that lasts—in comfort, in style, and in purpose—never goes out of season.
REEF's Commitment to Beach & Ocean Conservation
Our world revolves around the beach, so it’s only natural that we care for it, too.
REEF partners with organizations that share our love for clean coasts and thriving communities—including Better Beach Alliance, Surfrider Foundation, and Urban Surf 4 Kids. Whether it’s mapping reef ecosystems through The Mega Lab or organizing local cleanups, we believe every effort adds up to something bigger. We also prioritize responsible materials wherever we can, including Leather Working Group (LWG) certified leathers.
Our commitment is simple: protect the places that inspire us, so future generations can feel that same sense of freedom we were founded on.
Join The Journey
Our Story
Since 1984, REEF has been dedicated to creating Ridiculously Comfortable® footwear that blends the spirit of the beach, premium durability, and sustainably sourced materials.
FAQs
The REEF DREAM is our pursuit of perfect days, inspired by the freedom, fun, and connection to nature that have shaped REEF since the beginning. It reflects the easygoing beach spirit we aim to bring to everything we create.
REEF began with sandals created for a beach and surf lifestyle and has since expanded its signature comfort across a broader range of footwear, from iconic sandals and slides to new shoe styles for everyday life.
REEF footwear is inspired by life around the beach and designed to bring that sense of freedom and ease wherever the day leads. Comfort, durability, laid-back style, and thoughtful details guide how we approach each product.
REEF designs footwear around comfort, quality, and everyday versatility, combining thoughtful construction with innovations such as molded footbeds, cushioning, and water-friendly materials.