The beach is a place we go to let loose. Whether you choose to splash in the waves, lay in the sand or collect sea shells, the beach wants you to do whatever makes your smile grow wider and worries shrink out of mind. At Reef, we cherish this spirit of the beach and aim to share it with as many people as possible.

We find that slipping on a pair of sandals helps us to harness the fun and freedom found at the beach as we make our way through everyday life. People near and far from the waves can use this powerful beach energy to disregard judgement, love more and worry less.

To empower all people to live, unapologetically, on and off the beach, we are giving the humble sandal a whole new opportunity to make the world a better place. Through our sponsorship of PFLAG National, the first and largest non-profit organization for LGBTQ+ people, their parents and families, and allies, we have designed a product line to acknowledge, embrace, and empower the full diversity of the LGBTQ+ community. Every pair of sandals you buy from this collection affects change, as we pledge to donate 50% of profits from the pride collection on to PFLAG National.


PFLAG National is leading the charge in fighting for the equality of lesbian, gay, bisexual, transgender and queer (LGBTQ+) people through support, education, and advocacy. Families and allies are called into the conversation in order to inspire the full affirmation of LGBTQ+ people in all aspects of life.

At Reef, we want to make an impact as an ally of the LGBTQ+ community. We understand that it’s not enough to simply talk the talk, but that we must walk the walk. We’re taking this step quite literally by developing a line of footwear that not only celebrates, but tangibly gives back to the LGBTQ+ community.

We are excited to celebrate Pride 2021 alongside PFLAG National as corporate sponsors and envision a day where the pure freedom and love we feel on the beach follows anyone and everyone, everywhere they go.