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women's

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men's

Up to 30% Off Select Styles

+150 products added to our new SALE section!
Grab them now before they’re gone

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OUR IMPACT

We believe there is a connection between our well-being and our beaches. Through the REEF X Surfrider Better Beach Alliance, we’re dedicated to plastic pollution initiatives that keep beaches around the world clean and healthy. Our partnership with Urban Surf 4 Kids, allows local at-risk youth to experience the positive benefits and healing properties of the ocean.

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8,000

Beach Cleanups

1 M

Pounds of trash removed Globally

5,000

URBAN SURF 4 KIDS IMPACTED 

250,000

VOLUNTEERS AND GROWING

THE ART OF YOU

Explore the exclusive Coco Ho x REEF collection.

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THE BEACH LOVES ALL

We partnered with four queer artists who embody the spirit of the beach and asked them to design a towel that expresses what “the beach loves all” means to them.

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PHOTOGRAPHY & MOTION

ADVOCATES OF CAPTURE

we're in a long term relationship with the beach