Free Shipping Over $65+ Easy Returns Always

New Apparel!

Summer '25 Apparel

The only layers and pieces you need to pack for that long awaited hiatus. Lightweight materials, everyday comfort, and gear made to explore.

Shop All

Men's Apparel

Shirts & T-Shirts

Shorts, Boardshorts & Pants

Surf Shirts & UPF Apparel

Golf

Hats & Beanies

Outerwear

Trending now...

Shop All
Man wearing a gray Harold Camp Shirt with short sleeves and button front, shown from the front and waist up.
Man wearing a grey Harold Camp Shirt shown from the back, highlighting its relaxed beach-inspired fit and comfort design.
Harold Camp Shirt
$64
Man wearing beige Garvey Jacket facing front with hood, lightweight and durable beach-inspired men's apparel.
Back view of men’s Garvey Jacket in neutral beige with hood, surf-inspired comfort and durable beach-ready design.
Garvey Jacket
$98 $68.99
Front view of men's Tanner Boardshort with floral pattern and black waistband, designed for beach comfort and durability.
Rear view of men's Tanner Boardshort in coral with floral print and black waistband, designed for beach comfort and durability.
Tanner Boardshort
$68
Front view of men's Marshall Boardshort featuring black and white surf-inspired patterns with drawstring waist for comfort.
Rear view of men's Marshall Boardshort featuring black and white patchwork design, lightweight and water-friendly fabric for beach comfort.
Marshall Boardshort
$68
Man wearing a black Strings Tee facing forward, showcasing REEF logo on chest in a beach-inspired casual style.
Man wearing a black Strings Tee showing back with REEF logo and wave design, beach-inspired comfort apparel for men.
Strings Tee
$26
Shop All

New Men's Apparel

Front view of men's Gonzo Boardshort in blue with tropical leaf pattern, designed for beach comfort and durability.
Man wearing blue Gonzo Boardshort facing forward outdoors, highlighting surf-inspired comfort and water-friendly design.
Gonzo Boardshort
$68
Front view of men's Fayder Boardshort with turquoise and coral floral pattern and black waistband, surf-inspired comfort.
Fayder Boardshort worn by man standing outdoors, front view showing tropical floral pattern and drawstring waist
Fayder Boardshort
$68
Front view of a man wearing a beige patterned Hartman Woven Shirt, designed for beach-inspired comfort and style.
Man wearing the Hartman Woven Shirt in beige with tropical pattern, hands in pockets, standing by palm plants outdoors
Hartman Woven Shirt
$64
Front view of men's Fayder Boardshort with blue tropical print and adjustable drawstring waistband, beach-inspired comfort.
Side view of men's Fayder Boardshort featuring blue floral pattern, drawstring waist, and lightweight, water-friendly fabric.
Fayder Boardshort
$68
UPF 50
Man wearing a black wave-patterned Dune Performance Shirt facing front, highlighting comfort and surf-inspired design.
Close-up of the front chest area of the men's Dune Performance Shirt with a black wavy line pattern and REEF logo.
Dune Performance Shirt
$45
Men wearing brown Wellie Too Hoodie facing left with front pocket, surf-inspired comfort and durable fabric.
Back view of men’s Wellie Too Hoodie in brown with REEF logo, surf-inspired comfort apparel for beach lifestyle.
Wellie Too Hoodie
$58
Man wearing olive green Topaz Shirt with subtle pattern and short sleeves, hands in pockets, smiling against white background
Back view of a man wearing the olive Topaz Shirt, showcasing its comfortable, beach-inspired casual style.
Topaz Shirt
$58
Man wearing a black Topaz Shirt with subtle pattern, styled casually for beach and active lifestyles, front view.
Man wearing the back view of the Topaz Shirt in black with subtle pattern, designed for beach comfort and style.
Topaz Shirt
$58