Reshaping
Beach Culture
Ebony Beach Club | AXXE Wetsuits | REEF
About Ebony Beach Club
The name “Ebony Beach Club” was chosen as a homage to the black beach club founded in 1957 by the late Silas White in Santa Monica, CA. With over 2000 members signed up & excited for the club’s official opening, it was shut down by the city of Santa Monica who claimed eminent domain over the property that he had occupied. They claimed to have needed the building for “civic parking”. Ebony Beach Club never had a full opportunity to grow & stifled the potential for a more inclusive and colorful beach environment today. What we’ve created today aims to breathe new life into the vision of the late Silas White.
“We believe that time spent at the beach is a catalyst for the greatness instilled within all of us. To share the ocean with others is a blessing, and we aim to uplift each other for the greatness that we all embody both in & out of the water. Sending the message to the next generation of black & brown children that the ocean is a place where they can free their spirit and connect with nature is the ultimate goal of Ebony Beach Club. A community focused on welcoming the next generation to access a space that our ancestors were long denied.”
THE BEACH LOVES ALL
At REEF, we believe that the beach is a place for everyone—where the spirit of the ocean embraces all without judgment. The beach loves all. When Ebony Beach Club brought to our attention that many Black women struggle to find wetsuits that accommodate their curves and diverse body types, we knew we had to take action. Both REEF and Ebony Beach Club have experienced the exclusivity that often surrounds beach culture. Our shared mission is to make everyone feel comfortable and confident at the beach, whether surfing or simply enjoying the shore. That’s why we teamed up with AXXE Wetsuits to design a new standard that suits more shapes and sizes.
Together with Axxe wetsuits, we’ve created the world’s best wetsuit designed specifically for Black women.
By adding more contouring, flexible fit, and comfort we’ve created a wetsuit that not only fits a curvier body type but also empowers, re-shaping the future of surf culture.
We are proud to stand as an ongoing partner with Ebony Beach Club, committed to pushing boundaries and creating new opportunities through surf camps and beyond. This is just the start of our shared mission to make the beach a more inclusive and welcoming space for everyone. Stay tuned for more to come!
