We believe there’s a connection between our well-being and our beaches.

When we restore the beach from harmful pollutants we create clean and beautiful places to restore ourselves from life’s daily stress and pressure.

So join us in our pledge to use the fun, freedom and spirit of the beach to champion a better life for people and planet.

Dedicated to making sure our beaches stay clean and health, we partnered with Surfrider to create the Better Beach Alliance, which supports 3 key areas of impact: Beach Clean Ups, Lbs of Trash Removed and Volunteers.

While Reef and Surfrider are the founders of the Better Beach Alliance, it’s built for all brands to participate, with the hopes that our industry and communities play an equally big role in enacting meaningful change to our planet.

In 2018, REEF and Surfrider pledge to accomplish:



Beach Clean Ups




Lbs of Trash Removed

TO DATE: 10,064




TO DATE: 2,602

Since 2016 REEF has been a passionate partner of Urban Surf 4 Kids, sponsoring bringing foster and at-risk children to the beach to experience the therapeutic benefits of surfing, to confidence, and to promote uninhibited fun. Our partnership supports 3 programs spanning the West and East Coast that collectively benefit a total of 600+ disadvantaged kids.

Our 2018 program initiatives include:
• 7 Surf therapy camps benefiting a total of 80+ disadvantaged youth
• Establish the Hanai program to pair mentors with local foster kids for one-on-one support
• The Camp Ohana program, which brings disadvantaged youth from inland and out of state communities to the beach to experience the healing properties of the ocean for their very first time.

In 2018, REEF pledges to work with Urban Surf 4 Kids to accomplish the following:



foster and at-risk youth participants in our program


As a long-term partner of the Rob Machado Foundation, we’re committed to helping to support their mission to educate and empower young people to make sustainable choices for life. We have funded water filtration stations in public schools across San Diego county and the state of Hawaii encouraging reusable bottles over single-use plastic.

Proud partners of the Mauli Ola Foundation to harness the healing powers of the ocean to provide hope and confidence to individuals living with genetic diseases. Since 2015, we’ve supported their Surf Experience Days, pairing kids suffering from Cystic Fibrosis with Reef Ambassadors for a therapeutic day of surfing in Hawaii.

Making even more impact


All single-use plastic in our office has either been removed - no plastic water bottles, cups, plates, or utensils.


New energy efficient motion sensor and LED lights throughout the building result in approx 20% less electricity used to operate at the same capacity.


Reef supports every employee with 5 days of paid volunteer time per year to pursue any project or passion that gives back to the world.


In 2017, we donated over 7,500 single pair products to the Odd Shoe Exchange, a source of footwear for those requiring single shoes or pairs of differing sizes, many who have this need due to injury, disease or genetic disorders.


To support gender equality at REEF, we have an employee-initiated resource group dedicated to supporting women and men in and out of the workplace, on everything from career development training to more flexible leave programs for new parents.

And as a member of Camber Outdoors, Reef is committed to advancing gender diversity and creating an inclusive workplace, with a focus on increasing the number of women in leadership roles.


In 2018, we updated all of our product packaging bags to include Eco-One. Eco-One®, by Ecologic, LLC. Eco-One is an organic additive that enhances the biodegradation process through a series of chemical and biological processes when disposed of in a biologically active landfill (appropriate facilities may not be available in all areas). A normal plastic bag could take hundreds of years to breakdown, but with Eco-One, this bag will biodegrade over time, potentially shortening the time span the plastic would have occupied in the landfill space to several years instead of hundreds. To learn more about Eco-One, click here.

VF Corporate Responsibility

As the beach lifestyle brand within the VF Corporation portfolio, we’re proud to champion industry leading initiatives in sustainability and social responsibility and will continue to push for more sustainable materials and processes for our products and business as a whole.

Learn more about VF and our sustainability practices: