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The Impact We've Made So Far In 2019:
Pounds of Trash Removed
Dedicated to making sure our beaches stay clean and healthy, we partnered with Surfrider to create the Better Beach Alliance, which supports three key areas of impact: Beach Cleanups, Lbs of Trash Removed and Volunteers.
While Reef and Surfrider are the founders of the Better Beach Alliance, it’s built for all brands to participate, with the hopes that our industry and communities play an equally big role in enacting meaningful change to our planet.
IN 2019, REEF AND SURFRIDER PLEDGE TO INCREASE PROGRAM IMPACT INTERNATIONALLY:
Since 2016 REEF has been a passionate partner of Urban Surf 4 Kids, sponsoring bringing foster and at-risk children to the beach to experience the therapeutic benefits of surfing, build confidence, and to promote uninhibited fun. Our partnership supports three programs spanning the West and East Coast that collectively benefit a total of 1,000 disadvantaged kids.
Our 2018 program initiatives include:
• 7 Surf therapy camps benefiting a total of 80+ disadvantaged youth
• Establish the Hanai program to pair mentors with local foster kids for one-on-one support
• The Camp Ohana program, which brings disadvantaged youth from inland and out of state communities to the beach to experience the healing properties of the ocean for their very first time.
IN 2019, REEF PLEDGES TO WORK WITH URBAN SURF 4 KIDS TO INTRODUCE 1,000 MORE FOSTER AND AT-RISK YOUTH PARTICIPANTS INTO THE PROGRAM
As a long-term partner of the Rob Machado Foundation, we’re committed to helping to support their mission to educate and empower young people to make sustainable choices for life. We have funded water filtration stations in public schools across San Diego county and the state of Hawaii encouraging reusable bottles over single-use plastic.
Proud partner of the Mauli Ola Foundation to harness the healing powers of the ocean to provide hope and confidence to individuals living with genetic diseases. Since 2015, we’ve supported their Surf Experience Days, pairing kids suffering from Cystic Fibrosis with REEF Ambassadors for a therapeutic day of surfing in Hawaii.
All single-use plastic in our office has been removed - no plastic water bottles, cups, plates, or utensils.
New energy efficient motion sensor and LED lights throughout the building result in approximately 20% less electricity used to operate at the same capacity.
EMPLOYEE VOLUNTEER DAYS
REEF supports every employee with five days of paid volunteer time per year to pursue any project or passion that gives back to the world.
The beach is a place where you can be unapologetically you. Wouldn’t it be cool if the whole world was like that? We think so too. Through our sponsorship of PFLAG National—the first and largest non-profit organization for LGBTQ+ people, their parents and families, and allies—we're spreading the love and pure freedom we find at the beach to communities around the world. To learn more about PFLAG, click here.
To support gender equality at REEF, we have an employee-initiated resource group dedicated to supporting women and men in and out of the workplace, on everything from career development training to more flexible leave programs for new parents.
And as a member of Camber Outdoors, REEF is committed to advancing gender diversity and creating an inclusive workplace, with a focus on increasing the number of women in leadership roles.
ECO-ONE PRODUCT BAGS
In 2018, we updated all of our product packaging bags to include Eco-One. Eco-One®, by Ecologic, LLC. Eco-One is an organic additive that enhances the biodegradation process through a series of chemical and biological processes when disposed of in a biologically active landfill (appropriate facilities may not be available in all areas). A normal plastic bag could take hundreds of years to breakdown, but with Eco-One, this bag will biodegrade over time, potentially shortening the time span the plastic would have occupied in the landfill space to several years instead of hundreds. To learn more about Eco-One, click here.
We want all people to feel loved and affirmed on and off the beach, so we pledge to donate 100% of profits from our Pride collection to PFLAG National, a non-profit doing big things for the LGBTQ+ community.
We want the world to Beach Freely, but not everyone has access. We partnered with Urban Surf 4 Kids to present “First Beach,” a project bringing 10 foster kids to experience the beach for the first time.