We believe there’s a connection between our well-being and our beaches.

When we restore the beach from harmful pollutants we create clean and beautiful places to restore ourselves from life’s daily stress and pressure.

So join us in our pledge to use the fun, freedom and spirit of the beach to champion a better life for people and planet.



We pledge to help protect the world’s oceans, waves and beaches from harmful pollutants that put stress on its eco-system.

Surfrider Foundation

As a Surfrider Foundation Surf Industry Coastal Defender, Reef is committed to supporting the protection of our ocean, waves and beaches.

Rob Machado Foundation

As a long-term partner of the Rob Machado Foundation, we’re committed to helping to support their mission to educate and empower young people to make sustainable choices for life.



We pledge to use the transformative power of the beach to lift the human spirit.

Urban Surf 4 kids

We’ve partnered with Urban Surf 4 Kids to empower foster youth through surf therapy and community based mentoring programs.

Mauli Ola Foundation

Proud partners of the Mauli Ola Foundation to harness the healing powers of the ocean to provide hope and confidence to individuals living with genetic diseases.



We pledge to be a champion for sustainable practices in our products, processes and business.

As the beach lifestyle brand within VF Corporation, we’re proud to champion industry leading initiatives in sustainability and social responsibility and will continue to push for more sustainable materials and processes for our products and business as a whole.

Learn more about VF and our sustainability practices:

Our Impact Stories

  • The Latest
  • Reef Pledge
  • Video We Heart
  • We Heart


This short film shares the life of Reef Ambassador Mikala Jones and family and the journey and story of his courageous Mother Violet Jones- Medusky, the effects ALS has on people diagnosed as well as family, friends, and caretakers.

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