Get Beach Ready: REEF Beach Sandals, Apparel, &...
With the sun in your hair and your toes in the sand, there’s no better way to enjoy a beautiful day than a trip to the beach. But, to fully...
Read MoreWith the sun in your hair and your toes in the sand, there’s no better way to enjoy a beautiful day than a trip to the beach. But, to fully...
Read MoreWith winter in the rearview mirror, it’s time to get your wardrobe ready for the warmer weather, days on the water, and trips to the beach. This means finding the...
Read MoreFeeling the first few days of crisp, cool air isn't just a sign to grab that pumpkin spice latte — it's also a sign to start updating your wardrobe. Fall...
Read MoreSustainable footwear is a growing movement aimed at reducing the environmental impact of something most people use everyday. A major part of this process is sourcing higher quality materials that...
Read MoreBeach cleanups are necessary to do on a routine basis in order to preserve marine ecosystems. The process makes the beach safer, more enjoyable, and more beautiful. But more importantly,...
Read MoreSustainability and ethical material sourcing are finally taking center stage in the fashion industry. One of our favorite growing trends is vegan leather, an alternative to using animal hides in...
Read MorePlanning an international beach vacation this year? You've come to the right place. We love exploring new locations where you can kick off your REEF flip flops and sink your...
Read MoreMany of the world’s best surfing spots also happen to be some of the best beaches in the U.S. If you’re looking for some massive waves, then consider our list...
Read MoreA unique gallery show with Rob Machado and Todd Glaser, showcasing Rob's ingenious hand-shaped board designs, skillfully reimagined through Todd's creative lens.
Read MoreGliding on Waves On a rainy Sunday in December, Tran Thanh Viet paddled off the coast of My Khe Beach in Vietnam’s coastal city of Da Nang. A 21-year-old...
Read MoreThe power of the ocean shapes not only our environment but our lives, too. It pushes us to adapt and evolve right along with it. Just as the ocean never...
Read MoreAmongst the Kānaka Maoli, who are the Indigenous group that have lived on the Hawaiian Islands since time began, there are many ancient proverbs and spoken traditions that guide their...
Read MoreEllie Brooks is many things: surfer, student, teacher. Based out of the Gold Coast in Coolangatta, Australia, there’s a single drive behind everything she does: empowering women to feel confident...
Read MoreWe have partnered with the National Scholastic Surfing Association to provide a positive platform for rising stars of youth surfing. To keep it real, we asked World tour star and...
Read MoreBEHIND THE LENS: THEA MYST What brings you comfort and ease these days? Shooting in the water. Work hard or play hard? I have the chance to do both in...
Read MoreFor over 35 years, Surfrider and its volunteer network have been cleaning up our beaches. Since 2015 alone, thousands of volunteers have helped collect over 1 million pounds of trash...
Read More"I love traveling and discovering new places, there are always great stories and memories at the end. And then the world is so big and the life is so short....
Read MoreBEHIND THE LENS: BROWN BEAR What brings you comfort and ease these days? Spending time out on the water on the coast of North Carolina. Nothing like Wrightsville Beach. Work...
Read MoreWe have partnered with the National Scholastic Surfing Association to provide a positive platform for rising stars of youth surfing. To keep it real, we asked World tour star, REEF...
Read MoreAt REEF, the beach and ocean are near to our hearts. That’s why since 2016, we’ve supported the Surfrider Foundation’s mission to protect clean water and healthy beaches. In 2018,...
Read MoreBEHIND THE LENS: SARAH LEE What brings you comfort and ease these days? Plenty of time in the water. Work hard or play hard? Both, equally. Early bird or night...
Read MoreTo women across the world of all ages - you are heroic, badass and limitless. Today on #InternationalWomensDay, we celebrate women’s achievement, and highlight just a few of the women who...
Read MoreTo Mason and Coco Ho he’s just “POPS.” To the surfing world he’s a living icon. His accolades speak for themselves as a triple crown champion, winner of the coveted Pipeline...
Read MoreBEHIND THE LENS: RIDGE BENBEN What brings you comfort and ease these days? The ocean & music. Work hard or play hard? Work hard…. Then play harder. Early...
Read MoreSee how REEF Ambassador & Mega Lab scientists map & monitor the coral reef at Pipeline
Read MoreREEF and SurfDome recently got together for a new film project, Lay of the Land, all about Cornish surfer and REEF Ambassador, Mike Lay
Read MoreWe are all part of the solution and together we can restore our coastlines, one beach at a time.
Read MoreLeandro Usuna’s Olympic dream wasn’t the traditional road to surfing’s biggest stage.
Read MoreWhat happens when you have surfing's favorite siblings stuck in the desert?
Read MoreEstablished in 1970, 17th Street Surf Shop has been providing surf stoke to Virginia Beach, The Outer Banks, & North Carolina for 50 years! For anything from surf to skate...
Read MoreTruly one of the most foundational shops on the west coast. So much surf history runs through the veins of Hobie Surf Shop you can feel the heritage as you...
Read MoreIn the early 1960s, Don Hansen returned home to Cardiff, California from an epic surf season on the North Shore of Oahu and opened up Hansen Surfboards. As the 1960s...
Read MoreDan Heritage was 18 years old and working as a chemist at a chicken inoculation plant in his hometown of Vineland, New Jersey when he saw an advertisement in Popular...
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