Reef is excited to announce the addition of Bruna Schmitz to the brand’s footwear team. The 21 year old Brazilian beauty is currently traveling the world and competing on the European leg of the 2011 ASP Women’s Star Tour on her hunt for a 2012 WCT Bid. Bruna Schmitz hails from Matinhos, a quiet beach town in the South of Brazil, where she honed her surfing skills, and picked up nearly 30 surfing

Reef opened its doors at its global headquarters to 300 of its closest friends including the company's marquee athletes like Mick Fanning, Rob Machado, Shane Dorian and Alana Blanchard, and of course the Miss Reef Girls to launch the brand's Modern Gypsy campaign. Guests were treated to several live musical performances headlined by Xavier Rudd, and were given the first look at Reef's upcoming

Reef celebrated the surfer's one official holiday down at Cardiff Reef with trash pick ups, BBQ's and some good old fashioned shredding.  Check out the picks from the event.  Photos by Straley.  Thanks for everyone that came down to help out!