Reef Redemption

What is the Reef Redemption Program?

The Reef Redemption™ Program is the Reef brand’s commitment to employing what we believe to be environmentally conscious and socially responsible business practices. This initiative is comprised of three components:

Product Series

This is the launch of a Reef product revolution! The mission is to incorporate renewable, recycled and/or organic materials, wherever reasonably possible to produce unique Reef product without sacrificing fit, quality, comfort or style. We believe it is the responsibility of every company to make strides toward creating less waste and improving their process. The Reef Redemption™ Product Series is the Reef brand’s first step in the revolution.

Culture of Giving

As a part of our efforts toward stewardship, Reef has created a fund in support of environmental and humanitarian groups working to preserve our waves, beaches and the surrounding communities. One percent of the sales of Reef Redemption™ Product will be donated by Reef to this fund. Reef employees are participating in regular beach clean ups and are always looking for ways to give more back to the community through outreach and volunteer programs.

In-House Efforts

The final step is a Reef-wide effort to reduce our energy and material usage. We have employed some great environmental strategies in our new global headquarters and are constantly striving to improve our business practices.