Culture | Reef

Icons of Aloha

With the Winter North Shore season on its way and the 2011 Reef Hawaiian Pro surf contest on the horizon, Reef set out to pay tribute to iconic surfers of the Islands with the launch of the ‘Icons of Aloha’ campaign

Follow the Sun

Reef and Xavier Rudd come together to spread stoke on the 2012 International Surfing Day! With Xavier's release of his new album Spirit Bird, we thought what a great way to show everyone a rad surf clip and share a free download from Xavier's Album.

Just Passing Through // Girls Zine

We don’t measure travel in miles. We measure it in experiences – horseback rides on wild beaches, surf checks in the van, old singlefins, and new friends, gracefully stepping down the road or toward the nose. And this season Reef has assembled just the kind of artisan-crafted hanging footwear perfect for your trip.

We love and laugh. We are the surfers, the artists, and the wanderers who are just passing through.

Alana Blanchard

There are 65,000 people who live on the island of Kauai, Alana Blachard’s native island in Hawaii. That’s a funny number when you consider Blanchard has about the same number of followers on Twitter.

Mick Fanning

Fanning, a.k.a. “White Lightning,” the 2007 and 2009 ASP World Tour champ is the living embodiment of professional surfing.

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