With the Winter North Shore season on its way and the 2011 Reef Hawaiian Pro surf contest on the horizon, Reef set out to pay tribute to iconic surfers of the Islands with the launch of the ‘Icons of Aloha’ campaign

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Reef and Xavier Rudd come together to spread stoke on the 2012 International Surfing Day! With Xavier's release of his new album Spirit Bird, we thought what a great way to show everyone a rad surf clip and share a free download from Xavier's Album.

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Board shorts, sandals, passport, an openness to the road, and you’re packed. From afternoon sea breezes through the sage, drying the clothes on the line to morning offshores sculpting mid period swell into random peaks, this is the life we lead.
This season Reef is excited about journeying to another beach, another border, another break, another possibility and the premium surf travel gear to get you there.
 
We travel light and experience heavy. We are the surfers, the artists, and the wanderers who are just passing through.

 

 

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We don’t measure travel in miles. We measure it in experiences – horseback rides on wild beaches, surf checks in the van, old singlefins, and new friends, gracefully stepping down the road or toward the nose. And this season Reef has assembled just the kind of artisan-crafted hanging footwear perfect for your trip.
 
We love and laugh. We are the surfers, the artists, and the wanderers who are just passing through.

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There are 65,000 people who live on the island of Kauai, Alana Blachard’s native island in Hawaii. That’s a funny number when you consider Blanchard has almost double that number of followers on Twitter.

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