Fanning, the 2007, 2009 and 2013 ASP World Tour champ, is the living embodiment of professional surfing.

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Reef takes a lot of pride in building a family of ambassadors from all over the globe. That’s why Tia Blanco, who is literally from all over the globe, is such a good fit.

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Central California is a unique place. There are some unique characters. Some of them surf ridiculously well. Not all of them are so well known.

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Artist Cyrus Sutton is a throwback. It’s not so much about the boards he rides, but a throwback to the surfer as an individual. Cy understands our system of goods and services, and while he may askew consumerism, he’s is not afraid of hard work. To truly live DIY ethics requires a lot of just that.

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Known in the international surf community for his unmatched style, Rob Machado has captured imaginations for two decades with his grace and poise.

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