The We Heart Collection is an ongoing collaboration between Reef’s design team and talented artisans from developing countries around the world. We purchase their handmade crafts and incorporate them into a special selection of reef product. The We Heart Collection is designed to provide a platform for these artisans to grow their businesses, to build stronger communities, and to share their beautiful crafts with the world.

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Eat your veggies and surf more. You can handle that, right?

Those are they key to a happy and healthy 2013, according to Reef’s vibrant Alana Blanchard, of Kauai. Blanchard, the subject of Alana’s Magic Island’s webisodes who triumphantly requalified for the ASP Womens World Tour, took some time to lie out some tips for a fun and fortified 2013.

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Surfing Magazine just unleashed a beautiful lookbook recapping the 2012 Triple Crown of Surfing. Gets us so excited for the 2013 Triple Crown, enjoy and share!

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Reef is very proud to welcome it’s newest Global Ambassador Paige Maddison to the team! Hailing from Queensland Australia, Paige grew up surfing groomed points like Noosa Heads and loves her life in the ocean. Check out the below interview to learn more about Paige!

 

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1. How did you hear about the Reef Junior Stylist Contest?
Actually, it was my dear friend and fellow dream chaser Lauren Hill who brought it to my attention. She has watched my passion for styling progress from its earliest stages and has always been an advocate for my ambitiousness. She happened to be on the Reef website and saw the contest and shot me an email saying "you have to do this!!"

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