Icons of Aloha

With the Winter North Shore season on its way and the 2011 Reef Hawaiian Pro surf contest on the horizon, Reef set out to pay tribute to iconic surfers of the Islands with the launch of the ‘Icons of Aloha’ campaign. The campaign profiles ten of Reef’s most influential pro surf ambassadors, either native to Hawaii, California or Australia, whom have all left their indelible mark on the North Shore of Oahu.