We don’t measure travel in miles. We measure it in experiences – horseback rides on wild beaches, surf checks in the van, old singlefins, and new friends, gracefully stepping down the road or toward the nose. And this season Reef has assembled just the kind of artisan-crafted hanging footwear perfect for your trip.
 
We love and laugh. We are the surfers, the artists, and the wanderers who are just passing through.

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There are 65,000 people who live on the island of Kauai, Alana Blachard’s native island in Hawaii. That’s a funny number when you consider Blanchard has almost double that number of followers on Twitter.

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Fanning, the 2007, 2009 and 2013 ASP World Tour champ, is the living embodiment of professional surfing.

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Reef takes a lot of pride in building a family of ambassadors from all over the globe. That’s why Tia Blanco, who is literally from all over the globe, is such a good fit.

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Central California is a unique place. There are some unique characters. Some of them surf ridiculously well. Not all of them are so well known.

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